Bay Area CoRoaster (CoRo) is a shared-space coffee facility with an adjacent cafe and retail space in Berkeley, CA.

Insight: CoRo’s website was underutilized, wasn’t reaching its target demographic and didn’t tell the story of its brand.

Idea: CoRo wanted to show what it was like to be in their space without even needing to step through the door. Creating photo-heavy design systems and stripping away any extraneous branding allows clients to picture themselves using the space themselves.

Additionally, we set up marketing mechanisms that captured prospective clients and offered automated payment and scheduling mechanisms for their programming.