Mapping for Environmental Justice (MEJ) is a nonprofit that provides community-informed environmental justice maps, raises awareness, and pushes policy change to address the root causes and disproportionate impacts of environmental hazards on low-income communities and communities of color.

Ask: Create a logo and identity package that captures the essence of MEJ's mission while conveying the ideas of "awareness, intersectionality, and inclusion."

Insight: MEJ uses colored maps and shapes in its products and advocacy work.

Idea: Integrate MEJ's mapping color scheme and tie it into the brand identity. The overlapping circles mirror the user interface of MEJ's maps (awareness), with the intersecting, slightly opaque shapes simultaneously conveying intersectionality and inclusion.

Update: This branding has since been used and cited on White House publications surrounding the intersection of justice and climate change.