Where personality meets eyewear.

Style is owning your look, making something yours. In the world of fashion, nothing says “mine” more than custom—made by you, for you. It matches your individual aesthetic, not conforming to uninspired trends. Custom, on-demand, for-everyone, Peep eyewear is the future of sunglasses. High Five, Friend’s strategy is to apply this concept of self-made and expression to Peep’s unique product of fashion-through-individualism.

Inspired by creators.

Sunglasses should be as unique as the people who wear them— and Peep’s vision is to empower you to make it that way. Inspired by everyone’s ability to create their own style, Peep’s logo and branding are based around handwritten “signatures,” brand marks and high-contrast colors that intimate individuality and playfulness— and of course the creators themselves— leaving a brand expression that feels ready to help anyone build the new rules of fashion.