Sizio is a neo-Italian restaurant in Oakland, CA.

Ask: Create a visual identity and pandemic-proof branding for a new Italian restaurant in Oakland, CA.

Insight: As more and more orders are “to-go,” carving out a niche in the chaos of at-home take-out is more important than ever.

Idea: Rising up during the Covid-19 pandemic, Sfizio’s branding emphasizes a sense of familiarity and calm with color schemes harkening back to 70’s Euro diners, but with branding that lets you know you can enjoy it everywhere and anywhere— especially in the safety of your own home. Equip with pandemic-proof takeaway branding, and you’re good to-go.

2021