444 Collaborative

444 Collaborative is a shared-space roasting facility in Oakland, CA that offers anything you need to store, roast, and package coffee at any scale.

Ask: Create a visual identity that sticks out from the crowd of Bay Area coffee brands.

Insight: Current coffee brand trends are too “antiseptic,” and feel like they stray far away from the manual craft of coffee roasting.

Idea: In order to ground 444’s branding, we introduced as many “physical” elements as possible: a custom handwritten font for their logo and website, textures and mockup elements that give digital experiences a more tactile feel, and illustrative apparel designs that harken back to a simpler time when everything was a little less complicated.

Art Direction, Branding, Graphic & Print Design, Web Design

Tools: Adobe Creative Suite, Figma

2020