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Insight: One of the 3 goals of the Peace Corps is to bring awareness of other cultures to the rest of the world.
Idea: Collaborating with other US volunteers and Gambian nationals, we pioneered branded communications strategies that amplified the impact of education, health, and agricultural development work done throughout The Gambia by Peace Corps Volunteers and local community members partners.
We implemented social media content strategies, garnered funds for video and communications equipment, and produced videos, photos, and printed material that highlighted the everyday life and work of Peace Corps Volunteers in The Gambia.
2016