Sorcery Guild, New Kids On The Goo
Sorcery Guild is a premium cannabis genetics company that specializes in developing limited-run strains released in custom, “drop-style” collectible packaging and customer experiences.
Ask: Develop the visual communication and assets for the first SG “drop”: New Kids on The Goo.
Insight: Custom cannabis genetics is a new industry, with a customer base that is largely male and over the age of 30. Nostalgia marketing has entered the chat.
Idea: The strain name, “New Kids On The Goo,” is already a play on 90’s culture, why not go a step further? What is more “gooey” than Playdoh? borrowing elements from classic branding, early video games, cinema, and childhood toys, the NKG branding and visual communications brings an old-but-new spin on buying collectible and rare cannabis genetics.
Visual Direction, Graphic Design, Packaging Design
2021
