THE WHOLE ENCHILADA

Ask: Design the look and feel of Project 1 for AFAIC.

Insight: The project’s goal is to bike around the entire San Francisco Bay in under 6 hours, all while raising awareness for the East Oakland Burrito Roll, a community action organization helping the homeless community in East Oakland.

Idea: Not many people ride all the way around the San Francisco Bay on their bike, let alone try to do it in under 6 hours. We named this ride The Whole Enchilada, to keep with the Mexican food theme. Working with a local tattoo artist to design “The Enchilada,” The Whole Enchilada branding captured the grit required to complete this ride.

Role: Art Direction, Event Branding

2022 (WIP)